Made-in Korea S/W pushes into foreign market

Foreign software developers have occupied Korean business software market for a long time. Already, many world famous software companies such as MS, Oracle, IBM and SAP totally have dominated Korean market. In spite of such gloomy market situation, some Korean companies have competitiveness in sectors including WSP, APM, X-Internet, contents management, security, and remote support solution. According to the industry experts, domestic developers in turn, push into the foreign market progressively.

These IT companies which had experiences of fierce competition with foreign companies are full of confidence. They agree that there will be difference in market situation and business environment between foreign and domestic market. However, they believe their potential in foreign market because of their own business experiences and quality of product.

The leader in APM market, Jennifersoft is knocking the American door to launch its product. To understand American market status, Jennifersoft attended ‘2007 JavaOne conference’ held in San Francisco and is planning to establish a branch office. Jennifersoft is now looking for it’s distributors to building a block for sales and marketing. It also has a plan to launch R&D center in India. Already, Jennifersoft Korea has established a branch office in Japan on Sep, 2006 and established partnerships with Japanese leading IT companies such as FUJITSU, HITACHI and MARUBENI.

The CEO of Jennifersoft Korea, Lee Won-young, said “We are hearing many positive responses from Japanese companies and expect to generate more than ₩2 billion ($2.1 million) in Jennifer sales in this year.”